Amazon Makes Alexa+ Free on Fire TV

Amazon is providing its Alexa+ AI assistant at no additional cost to all U.S. customers with compatible Fire TV devices. The update applies to current-generation Fire TV Sticks, the Fire TV Cube, Amazon Ember smart TVs, and select third-party models from Hisense, TCL, and Panasonic. Users do not need to download new apps or take manual action to enable the service.

Previously, access to Alexa+ required an Amazon Prime membership or a standalone subscription priced at $19.99 per month.