Google Adds AI Labels to Ads

Google is rolling out a new “How this ad was made” panel across Search, YouTube, and Discover. The feature, found in My Ad Center, discloses if generative AI was used to create or edit an advertisement. Labels appear automatically for ads built with Google’s own tools, while advertisers using third-party software must manually declare AI usage.

Google relies on advertiser disclosure for third-party tools, as it lacks automated detection for those external systems.