Booking Holdings Launches AI Travel Assistant Lola

Booking Holdings has introduced Lola, an AI-powered assistant designed to manage travel, dining, and event bookings. The service allows users to search for real-time availability, compare options, and complete reservations within a single conversation. It integrates with Booking Holdings brands and partners including OpenTable, Kayak, Priceline, GetYourGuide, and SeatGeek.

Lola offers a free tier alongside two subscription plans. The Plus membership costs $5 per month, while the VIP tier is priced at $25 per month.