Netflix is scaling its AI usage.

The streaming giant revealed in its Q2 earnings report that generative AI was used in roughly 300 titles this year. Most of this work occurred in post-production to create complex sequences like enhanced crowds, historical battle scenes, and worldbuilding shots.

Co-CEO Ted Sarandos stated the tools help deliver content faster and at a lower cost, enabling shots that would otherwise be unaffordable or impossible within production timelines.