Apple Hikes Prices Across Hardware Lineup

Apple has increased prices by 15% to over 30% on Macs, iPads, Vision Pro, HomePods, and Apple TV. The company cites surging memory chip costs, which have quadrupled since 2025, as the primary driver. While iPhones and AirPods remain unaffected for now, the hikes impact even budget-friendly models.

Industry analysts attribute the memory shortage to AI data centers consuming massive amounts of DRAM and NAND flash. Experts expect these supply chain bottlenecks to persist for at least two years.