Meta Reports Q2 Earnings and AI Strategy

Photo Illustrations  Meta Launches Muse Image

The Meta AI logo is displayed on a smartphone screen placed on a reflective surface onto which the Muse Image presentation webpage is projected, in Creteil, France, on July 9, 2026. Meta announces the launch of Muse Image, its first proprietary image generation model. (Photo by Samuel Boivin/NurPhoto via Getty Images)

Meta CEO Mark Zuckerberg announced a focus on agentic AI during the company’s second-quarter earnings call. The firm is developing AI agents for small businesses and individual users, powered by the MuseSpark model. Over 1 million businesses currently utilize Meta business agents on WhatsApp and Messenger.

Reality Labs reported an operating loss of $4.6 billion, with $431 million in revenue. Meta’s stock price fell 10% by the end of Wednesday.