Xbox Launches XP Entertainment Division

Microsoft has established a new division called XP to manage film, television, merchandise, and live event adaptations of its gaming franchises. The unit is organized into four areas: Xbox Pictures, Xbox Products, Xbox Partnerships, and Xbox Places. Former Mojang CEO Kayleen Walters will lead the division as president.

The initiative aims to expand properties including Minecraft, Call of Duty, Halo, and The Elder Scrolls beyond gaming. The announcement was made on October 8, 2026.